blankMay 12 2024

Author: MIDMAN


Do you know how to increase engagement on Instagram for every post? From creating and using stickers and hashtags to discovering the effects of videos, there are many tactics to raise engagement with your community.

You can promote your brand and attract more followers and reactions. This article can help you. Immediately refer to Tricks and Tips that can help you increase your Instagram reach.

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1. How to increase engagement on Instagram: 15 Tips



1. Be patient Understanding that building engagement takes time.
2. Instagram Hashtags Improving discoverability and reaching a broader audience.
3. Use consistent filters Creating a cohesive and visually appealing Instagram feed.
4. Regular posting schedule Maintaining a consistent presence to keep followers engaged.
5. Use polls, questions, and stickers Encouraging interaction and gathering feedback from followers.
6. Understand how followers feel Developing empathy and creating content that resonates emotionally.
7. Use @Mention with Someone Tagging and engaging with specific users to enhance visibility.
8. Exploit Instagram’s video feature Leveraging video content for higher engagement and variety.
9. Make you look friendly Crafting a personable and approachable online persona.
10. Post when your audience is active Maximizing post visibility by sharing content when followers are online.
11. Run Instagram lives Hosting live sessions to connect with followers in real-time.
12. Cooperate with KOLs Collaborating with influencers to expand reach and credibility.
13. Use powerful captions with CTA Encouraging specific actions from followers to boost engagement.

Celebrities and marketers on Instagram have made engagement their magic formula. The more users like, follow, share, and tag other users on the site, the easier it will be for prospective customers to find your business. Following that, we will go over the measures you need to do to increase Instagram engagement.

how to increase your instagram engagement
How to increase your Instagram engagement

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1.1 Be patient

One of the most challenging tasks is to keep people interested in returning to engage with your post. Posting consistently on Instagram is an effective method to develop a loyal fan base and keep people entertained. It will demonstrate that you are passionate and loyal to your brand and to them. Because there is nothing more appealing than those who are genuinely focusing on their content, enthusiastic about it and posting regularly.

But, more crucially, by sharing regularly, your fans will habitually engage with your post. This will assist you in developing a good connection with them, increasing Instagram reach. If you want to post on Instagram regularly (which you should), utilizing a social media calendar is a good way to do it because it allows you to plan and manage ahead of time.

1.2 Instagram Hashtags

Hashtags are the footing of Instagram. It is the main method for sorting and filtering information on the platform. In contrast to Twitter, where most individuals only use one or two hashtags for each tweet, Instagram users can use up to 30 hashtags per posting. However, using too many irrelevant hashtags may cause the system to believe you are spamming your followers, putting you in danger of an Instagram shadowban.

increase instagram engagement rate
Using hashtags to grow Instagram engagement

Hashtags that connect to a topic page can be included in your profile, Instagram Stories, a destination to increase visibility, or used to make user-generated content campaigns. Such hashtags are not necessarily hot or particularly popular, but they are widely utilized, which improves the search engine optimization (SEO) of your posts by allowing users to search for specific topics using them. Let’s use the best hashtags to increase Instagarm engagement rate.

Someone could be interested in buy IG account for a variety of reasons. The two most common reasons are for commercial or personal use. When someone purchases Instagram accounts for personal use, they take over the account and change the display name to their own. This may be utilized to demonstrate their many followers and swiftly expand into other subjects of interest. If you have many Instagram followers, people will be more ready to participate in discussions with you.

1.3 Use consistent filters

Because Instagram is primarily a visual platform, its most great feature is the filter selections, which, when used consistently, provide your pictures and videos with a distinct style and character. According to a WebDam study, 60 percent of the best-performing Instagram accounts use a similar filter whenever they post. So experiment with a few filters before settling on one that offers your information a distinct feel and style to which your viewers will identify and connect.

Besides, according to research by Graphic design company Canva, Clarendon is the most popular Instagram filter in the United States and abroad. According to other studies, brightness is a great way to attract and, more importantly, engage people. If you are not keen on Instagram’s filters, there are plenty of third-party picture editing applications to choose from, all of which demand different levels of technical skill.

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1.4 Regular posting schedule

As you already know, Instagram Stories only last 24 hours (though you can save them to your account for those who lost them), but if you use them properly, you can benefit from them. Your profile image receives a red circle around it whenever you upload a new Story, suggesting to your viewers that there is a new story.

increase instagram engagement rate
Setting schedule to post on Instagram

By uploading every day, you keep your audience engaged by providing a regular reminder of new information. Your fans will learn to return frequently to see if you have uploaded a new Story. Using the Stories Highlights feature at the head of your account, you can select and share more stories. It is good to show off stories you have posted that all have a common topic. Users will be able to find content that interests them more easily.

1.5 Use polls, questions and stickers

Using polls is an excellent approach to obtaining comments from your fans. You might inquire about their preferred things, what they like about the information you publish, and what they want to see more of. You can then utilize these comments to improve the engagement of your next posts.

The “Ask Me Anything” statement is also an excellent way to get people’s attention. This lets your fans ask you questions regarding your company, personal life (if you choose to publish it), or beneficial knowledge on which you are a master. You may use the Swipe Meter to poll your viewers to find out what they think about something. It can be used to determine how much your target customer enjoys a particular product, workout, or clothing.

how increase engagement instagram
Using questions for Instagram Story

1.6 Understand how followers feel

How many of you have read the news and believed every story was about the world’s most significant issue? It is a good thing to be passionate about your brand. Overzealousness, on the other hand, might bore your viewers.  Do not shout at people or write each caption to create a feeling of urgency. This will convince your viewers that nothing you say is urgent over time. As a result, you will get the opposite of the desired effect.

If you are a social media star, you are in the information business, which means you are providing important information to your viewers about certain goods, companies, trends, or commodities to assist them in making choices. You want your fans to believe you care about topics that might benefit them or bring value to their lives.

Consider an example when you feel like unfollowing somebody, unsubscribing to an email, or silencing an account in your feed if you are not sure you are causing fan exhaustion. What was your cause for doing it? Pay attention to your feelings. This will assist you in determining the appropriate tone and regularity for your engagement with your fans to keep them engaged.

1.7 Use @Mention with Someone

Mention any people or brands that appear in your post. It is even greater whether it is in an Instagram Story, as they can share it in their Story. This increases your account’s Instagram engagement rate. Besides, It also widens your reach by allowing others who follow the individual or brand you have mentioned to view your content.

increase instagram engagement rate
Tagging and mentions on Instagram

1.8 Exploit Instagram’s video feature

According to media agency Zenith, consumers spent 84 minutes per day watching online videos in 2020, rising 25% from 67 minutes in 2018. If you do not use this option, viewing videos will take much time. There is no denying the effectiveness and appeal of internet video content. Instagram recognizes this and provides marketers and celebrities with various video choices supporting varied lengths and formats.

The live video function on Instagram Stories may be helpful for significant announcements regarding new products or services. For more controlled, strategized content, you can choose a taped ad. Instagram Stories allows users to combine video and images into a single commercial or create independent 60-second videos. Instagram TV, the most recent feature, is designed for long-form content. If you want to grow Instagram engagement, it is a must-have.

increase instagram engagement rate
Posting videos on Instagram

1.9 Make you look friendly

Nothing beats being genuine, no matter how intelligent, humorous, or artistic you are. It appears whenever you genuinely live your Instagram brand. This also applies to your photographs, captions, videos, and stories. You want to present your fans with real content demonstrating your brand’s worth.

This sometimes implies displaying them the flops or the less-than-perfect behind-the-scenes photographs. It also entails engaging with your fans in the comments, thanking them for their encouragement, and pushing them to discover different products, even if it means calling out the competition.

1.10 Post when your audience is active

If you post when your audience is asleep if only there were a method for them to see from dreamland, your memes and material may be funny and helpful. However, there isn’t. Therefore, publish when your audience is most active.

grow Instagram engagement
Research your audience to find the right time to post

Depending on your audience, location, and type of content, there are different best times to post on Instagram. To determine the best time to post on Instagram, look at the benchmarks in the article linked above, pick a baseline, and then use your analytics to see what works for your audience.

1.11 Run Instagram lives

Your Instagram followers want to see the person behind the account occasionally. Why not try Instagram Live since 82% of followers prefer it to read social media posts?

Instagram live videos provide a more engaging experience for your fans. Additionally, they get to meet you and engage in meaningful personal interaction.

Real-time interaction between viewers and your brand is possible with the ability for viewers to ask questions, express opinions, and post comments. Try the following if you’re unsure about the kinds of content you can publish on Instagram live:

  • Q&A sessions on your company, your goods, or pertinent subjects.
  • Sessions for early access to a product you’re planning to release.
  • Discussions of recent developments or trends in your sector.
  • FAQs for customer service.
  • Opportunities for learning with key figures in the sector.

Utilize Instagram Live Shopping to increase sales during live sessions (one of our digital marketing trends this year). You can use this function to engage and sell to your viewers directly. Save your livestreams so viewers can purchase the promoted products later.

1.12 Cooperate with KOLs 

An interactive platform is Instagram. If you aren’t interacting and interacting with other accounts, what’s the point?

Engaging with other accounts with similar interests widens your reach and attracts new followers. Even better is when the other accounts are those of influential persons in the sector with far wider networks. Influencers can improve your visibility and expose your business to consumers who would have been difficult to reach without them because they have devoted fan bases.

increase Instagram engagement
Partnering with industry KOLs will bring your brand closer to a potential audience

Find influencers in your field, get to know them, and then work with them. Please include them in your pieces, republish their writing, and collaborate with them to produce new content.

They will interact with these posts and spread them among their followers. You will receive more coverage as a result, and you will also gain more targeted followers.

1.13 Use powerful captions with CTA

Strong captions achieve three objectives. They:

  • Give the photographs in your post some context.
  • bring out the personality of your brand
  • Encourage your audience to act

Noteworthy is the last one. It’s time to encourage people to act after adding a catchy caption, hashtags, and emoticons to the message. For instance, “Comment below and let me know what you think,” or “Click the link in our bio to discover more.”

2. What Is Instagram Engagement?

Engagement is not just about calculating views or followers but also evaluating your audience’s interaction with the content on Instagram. This platform determines arrangement by many factors, such as likes, comments, shares, followers, hashtags, saves, mentions, click-throughs and DMs. All of them show that users are not just seeing your posts. They also pay attention to what you are saying.

increase instagram engagement rate
Instagram engagement

Why is Instagram engagement important to you? To begin with, it implies that the content is affecting your viewers. (They love you, and they love you a lot!). Furthermore, Instagram’s algorithm prioritizes high engagement. The greater the engagement, the more likely the post will be promoted in the newsfeed, drawing more attention.

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3. What is a good Instagram Engagement Rate?

There is no exact value for a reasonable engagement rate on Instagram. On the other hand, according to statistics, a good engagement rate is around 1% and 5%. It is also worth noting that the number of followers you have has an impact – the more fans you have, the lower your Instagram engagement will be.

4. How do you measure Instagram engagement rate?

You can use the follower engagement rate to measure your Instagram engagement. Its formula is the overall number of engagements (likes, shares, and comments) divided by the figure for followers and multiplied by 100. For example, you have 100 engagements on your post and 1150 followers on your page. This would result in an average engagement rate of 8.69%.

increase instagram engagement rate
Engagement rate formula

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5. FAQs about how to increase interactions on Instagram

5.1 Why is my engagement on Instagram so low?

A decline in engagement on a high-follower Instagram account may stem from factors such as shifts in audience behavior, content strategy, and platform algorithms.

5.2 Why are my followers not engaging?

Your posting frequency needs adjustment to better align with your audience. Consistency is vital for building credibility and trust, whether it’s excessive or insufficient.

5.3 Why is no one liking my Instagram posts?

Your posting frequency has decreased, or your content has lost appeal. It could be that followers are unfollowing you, or the algorithm is not favoring your posts. Regardless of the cause, learning strategies for increasing likes on the Instagram app is crucial.

5.4 Why do I have so many followers but no engagement?

Despite a large follower count, insufficient engagement may stem from uninteresting, irrelevant, or visually unappealing posts. Additionally, posting when most followers are inactive can limit visibility and interaction.

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To sum up, it is not difficult for you how to increase engagement on Instagram. Following a few easy principles and allowing your imagination to run wild can be fun. So take advantage of this opportunity to engage with your followers while showcasing your creativity. And if you have a problem with social media, let’s contact Mid-Man.

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