August 20 2023


How the Instagram algorithm works? If you are looking for the answer to this question to drive more engagement for your Instagram account or for your business, then don’t skip this article.
We’ll help you understand  Instagram algorithm works so you can apply it and develop a strategy to improve your visibility and grow followers on the platform. Let’s take a look!
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1. Instagram Algorithm – What is it?

How the Instagram algorithm works is a combination of algorithms, processes, and classifiers that work to personalize individual user experiences. Instagram algorithm update 2023 has become very complex for determining what content to show each user based on what interests them most. According to Instagram, every part of the app uses its unique algorithm.

This sophisticated rating system ensures that the user experience is highly personalized to each user’s preferences. That means no two users will see the same thing on their Explore page. For example, users tend to search for Stories from their closest friends but want to discover new content when they visit the Explore page. This is because users typically interact with different parts of the application differently.

Instagram Algorithm
Instagram Algorithm: What is it?

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2. How Instagram algorithm works?

Instagram is a chronological single stream of photos that first launched in 2010. But when more people join and share, they can not see everything as each part of the app like Feed, Explore, Stories uses its algorithm tailored to how people use it. People tend to look for their best friends in Stories, but they also want to discover something completely new in Discover. This new Instagram Algorithm ranks things differently in different parts of the app based on how people use them.

2.1  Feed and Stories

Over the years, Feed and Stories are places where people want to see content from friends, family, and those they are closest to. With any ranking, the Instagram algorithm changes, and how it works can be broken down into steps. Instagram creators start by defining the set of things they plan to rank first. It is all the recent posts shared by the people you follow with Feed and Stories, except ads.

Next, they take all the posted information, the people who made those posts, and your preferences. They call these “signals”, which include everything from when a post was shared to whether you are using a phone or the web to how often you like videos. The most important signals across Feed and Stories are the following.

  • Information about the post. These are signals both about how popular a post is and more mundane information about the content itself, like when it was posted, how long it is if it is a video, and what location, if it was attached.
  • Information about the person who posted. This helps the Instagram algorithm updates a sense of how interesting the person might be to you and how many times people have interacted with you in the past few weeks.
  • Your activity. This helps the creators understand what you might be interested in and includes signals such as how many posts you have liked.
  • History of your interactions with someone. This tells them how interested you are when viewing posts from a particular person. An example is whether you comment on each other’s posts.
Instagram Algorithm
Feed and Stories

2.2 Explore

Explore is designed to help you discover new things. The grid comprises recommendations about photos and videos, which differs from Feeds and Stories, where most of what you see is from the accounts you follow. The first step is defining a set of posts to rank. To find photos and videos you might be interested in, the algorithm looks at signals like posts you have liked, saved, and commented on in the past.

Once the algorithm finds a group of photos and videos you might be interested in, it orders them by how interested you are in each one, much like how to rank Feed and Stories. The best way to know how interested you are in something is to predict how likely you are to do something with the post. The most important actions it predicts in Explore include likes, saves, and shares.

  • Post Info. These signal how much and quickly other people like, comment, share and save posts. These signals are more important in exploring than in feeds and stories.
  • Your interaction history with the person who posted. Almost every post was shared by someone you have never heard of, but if you have interacted with them, it knows that you might be interested in what they have shared.
  • Your activity. These are signals like posts you have liked, saved, or commented on, and how you’ve interacted with posts in Explore in the past.
  • Information about the person who posted. These are signals like how many times people have interacted with that person in the past few weeks, to help find engaging content from a wide range of people.
new Instagram algorithm

2.3 Reels

Reel pages are designed to entertain you. Much like Explore, most of what you see is from accounts you do not follow. The current Instagram algorithm goes through a very similar process where it first source reels it thinks you might like and then order them based on how interesting we think they are to you. However, it still specifically focused on what might entertain you. The most important signals, almost in order of importance, are:

  • Your activity. The algorithm looks at which Reels you have liked, commented on, and engaged with recently that help Instagram creators understand what content might be relevant to you.
  • Your interaction history with the person who posted. Like in Explore, the video was possibly made by someone you have never met, but if you have interacted with them, that is how interested you are in what they have shared.
  • Information about Reel. These are signals about what is in the video, such as the audio track, pixel-based and full-frame video understanding, and popularity.
  • Information about the person who posted. This algorithm considers popularity to help find engaging content from a wide range of people and allow everyone to find their audience.
Instagram Algorithm
Instagram Reels

3. What should avoid posting on Instagram?

While Instagram aims to give people a place to express themselves, it also prioritizes safety. That is why your posts are sometimes taken down as potentially harmful and against their Community Guidelines. In addition, how the Instagram algorithm works limits the visibility of certain content:

  • Labeled as misinformation by third-party information checkers.
  • Potentially sensitive or upsetting. For example, content promoting vaping or tobacco is not shown on the Explore or Reels page.
  • Political in nature means focusing on political issues or created on behalf of political parties, figures, and government officials.
  • Low-resolution or watermarked.
Instagram Algorithm
What should avoid posting on Instagram?

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4. Tips to work with Instagram Algorithm

Instagram’s algorithm changes affect everyone who uses the platform, especially brands. At the first glance, these tips may seem extensive or complex but ultimately, the algorithm rewards quality, engaging content. Therefore, the best way to boost Insta is to do the same things you would do to amuse, entertain, or inform your audience. Here is how to increase your reach and optimize the power of the new Instagram algorithm.

4.1 Respect Instagram rules and policies

Whether you are posting on a Feed, in Reels, or a Story, Instagram’s algorithms limit the visibility of content that violates the app’s Community Guidelines. If you are sharing misinformation, posts of a political nature, potentially offensive or sensitive content, or even low-resolution media, you may see less widely distributed content. The tip is do not think you have been obscured.

Instagram algorithm 2022
Respect Instagram rules and policies

4.2 Create Instagram Reels

Seize exposure by adding Reels to your content calendar. Reels are one of the newest features, and Instagram still seems to be promoting the format. According to the creator’s Instagram account, Reels has people screened directly to create the best videos. Official tips for posting Instagram Stories that will get noticed include:

  • Do not recycle the watermark TikTok video.
  • Shoot vertically.
  • Use bells and whistles as camera effects, filters, music, etc.
Instagram Algorithm
Create Instagram Reels

Building a devoted Instagram follower base from scratch requires hard work, time, money, and patience. This is why many businesses choose to take the easy way out and buy Instagram page.

4.3 Choose the right time

Audience interaction is an important signal across the board on Instagram, so scheduling your posts at the right time for maximum reach will make a huge difference to your organic reach. This is free if you have a business or personal profile on Instagram. Learn more about the best time to post on Instagram for better results.

Step 1: Link your Instagram account to the creator studio, follow the prompts, or use Facebook’s instructions.
Step 2: Click “Create Post”, then “Instagram Feed”, and choose the option where you want to upload your visuals.
Step 3: Craft your post and write a good caption with hashtags or locations. And then, you are going to click the “Advanced Settings” to change your content.
Step 4: In the lower right corner, click the arrow beside the blue “Public” button and select “Schedule”.

Instagram Algorithm
Choose the right time

4.4 Interactivity is always important

Interaction is one of the most important parts of an algorithm. With Instagram stories, question stickers, emoji sliders, and polls are direct ways to ask your fans and followers for consideration. Similarly, asking questions directly or encouraging comments with captions on your posts is a surefire way to get the conversation going. Besides, comments are the best way to signal interaction. If you are looking to increase Instagram engagement rate, here are some action items for your list:

  • Define your audience so you can know what they want from you.
  • Respond to your follower’s Direct Messages and comments.
  • Create a persistent Story where you can share posts you have been tagged in.
What is the Instagram algorithm
Interactivity is always important

4.5 Remember to use hashtags

Using precise and descriptive Instagram hashtags is a great and free way to label your content for maximum reach. If the algorithm could only compute the content of your photo or post, it could more easily share it with people interested in that particular topic. To use hashtags correctly, you should not just emphasize #loveandlight and #instagood on everything. Instead, dig into your niche, research, and use hashtags describing your post.

Instagram Algorithm
Remember to use hashtags

4.6 Post content regularly

Posting regular content is key whether you want help with reach, engagement, or growing your following. During Instagram Creators Week in June 2021, Instagram director Adam Mosseri revealed that a rate of 2 feed posts per week and 2 stories per day is ideal for building app followers. So if you want your posts to be visible to more people, make sure you have content to post and your friends, family, or followers are viewing them all time.

Instagram Algorithm
Post content regularly

4.7 Tracking analytics metrics

A good Instagram analytics tool will go beyond vanity metrics and help you engage your audience and identify the content they’ll keep returning to. No matter how busy you are, getting automated analytics reports will help you with most of the tips above. Analytics is often the first place a social media manager can see if something has changed in the Instagram algorithm. You can use Instagram analytics effectively to find out:

  • The time your audience is online, so you can schedule your posts during that time.
  • Which hashtags are performing well?
  • Which posts are driving real engagement?

Therefore, you can create your own channel to make money after understanding the Instagram algorithm.

Instagram algorithm updates
Tracking analytics metrics

5. FAQs about Instagram algorithm 2023

When you first learn about Instagram’s algorithm, you will probably still have a lot of things you don’t understand, here are some questions and answers that will hopefully help you understanding Instagram algorithm more.

5.1 How can the Instagram algorithm be fixed?

  • Make pertinent content (keep up with trends)
  • When your audience is online, publish
  • Use appropriate hashtags
  • To your feed, post carousels
  • Always post Reels
  • Test them out as soon as new content formats and functionality are released.
  • Make lengthy captions

5.2 What three elements make up the Instagram algorithm?

Relationship, interest, and relevancy are the three key ranking variables in the Instagram algorithm.

5.3 How can you get noticed by Instagram’s algorithm?

  • Observe community rules
  • Play around with Reels
  • Plan your posts for the greatest impact at the appropriate times.
  • React to remarks and direct messages
  • Use appropriate hashtags
  • Post often
  • Review analytics
  • What three elements make up the Instagram algorithm?
  • Relationship, interest, and relevancy are the three key ranking variables in the Instagram algorithm.

5.4 How can you get noticed by Instagram’s algorithm?

  • Observe community rules
  • Play around with Reels
  • Plan your posts for the greatest impact at the appropriate times.
  • React to remarks and direct messages
  • Use appropriate hashtags
  • Post often
  • Review analytics

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Understanding how the Instagram algorithm works is an effective way for you to save time in managing your social network. You can schedule and publish your content from a single dashboard, engage your audience and measure performance. Hopefully, you have learned a wealth of information to create and develop an Instagram account. Mid-Man is always here to help you if you have any further concerns about this issue, do not hesitate to contact them through the site.

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