How to open a Facebook business account is necessary. With 2.91 billion active users every day, a Facebook Page is not only a normal social network but also a free method to promote your business.
Summary of steps:
- Log in to your personal Facebook account.
- Go to https://www.facebook.com/pages/create.
- Enter business details and create the page.
- Upload a profile (170×170 pixels) and cover photo (1640×856 pixels).
- Choose a username for your page.
- Add business information and customize settings.
- Upload your first post to start engaging.
A Facebook Business Account is free and enables you to oversee pages and ads. But each business page must be associated with a personal Facebook profile.
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How to open a Facebook business account
Before you can sign up for a Facebook Business Account, you’ll need to log in to your personal Facebook account. You can rest assured that information from your personal account will not be publicly visible on your Business Page. So, if you haven’t logged into your personal account, log in now and follow the 7 steps below to create a page.
✅ Step 1: Sign in or log in to your Facebook account
Access Link https://www.facebook.com/
Then, fill in your information according to the requirement:
- Firstly, type your email address or telephone number.
- Secondly, type your password.
Click “Log in”.
✅ Step 2: Create a new page
Access Link https://www.facebook.com/pages/create
In “Page Information” on the left of the Facebook Page. Type your business information in these items below, including:
- Page name: fill in the business name or choose another name that everyone probably searches for when looking for your business.
- Category: type several words describing your business aspect or select three options from Facebook’s suggestions.
- Description: fill short sentences with no more than 255 characters.
Click “Create Page” if you feel satisfied with your written description.
On the right side, you can find simultaneously updated information about your business in “Desktop Preview”.
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✅ Step 3: Upload the profile and cover pictures
The profile photo accompanies your brand name in search results. It appears when you engage with other users.
When uploading your business’s profile first, it should meet the requirements below:
- Make a good impression at first glance
- Be suitable and searchable with your brand
- Its dimension should be 170 x 170 pixels
- It is the safest method to use your logo if your brand is recognizable
- If you are a public figure or a celebrity, an image of your face can be charming
- Use a well-shot photo of a signature offering if your business is local
- Don’t place something important in the corners because this image is cut into a circle
The critical here is to help a potential customer or follower to recognize your Page quickly.
Right after selecting a perfect picture, tap “Add Profile Picture”.
And now, it’s time to upload your cover image. This photo picture should:
- Be 1640 x 856 pixels
- Capture your business’s nature
- Convey your brand personality or business
Click “Add Cover Photo” if you have found a great photo.
Next, you can use a button available on Facebook to adjust the displaying position until you find it appropriate.
Choose “Save” to finish.
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✅ Step 4: Choose a username
On the Page preview, choose “Create Username” to create a username.
Type the name that you choose to use.
If you see a green checkmark appear, that name is good to continue.
Choose “Create Username’ to accomplish this step.
✅ Step 5: Add business information and buttons
On the Page view, easily scroll down to the “Set Your Page Up for Success” section and expand “Provide Info and Preferences”. Type the suitable details here, then start your business’s website.
If the open time to the public is during detailed hours, make certain to write those here because this information will be in search results.
Remember to finish the “Add an action button”.
The call to action button or called CTA helps customers find something they want more easily and allows them to interact with your company. To add this button, implement the steps below:
- Choose the blue box
- Select which type of button you desire
✅ Step 6: Customize the page settings
In the navigation on the left, go to the bottom and choose “Settings”.
The menu on the left of the Facebook Page will display more detailed items, and the right-hand interface will constitute countless options. Refer to the table below:
| Options | Function |
| Others Tagging this Page in General item | Allow users to share and post about your Page |
| Show a greeting in Messaging item | Send the followers a greeting automatically when opening the chatbox on Messenger |
| Similar Page Suggestions in General item | Your Page is recommended to new fans and followers |
| Templates and Tabs | Rearrange your Page’s information offered to visitors or the menu on your Facebook Page |
| Notifications | Allows users to:
|
| Page Roles | Create the changes to users’ Pages by inviting other colleagues |
✅ Step 7: Upload your first post
You need to post some first smart content before inviting everyone to like your Page.
Besides, you also should post your own content or share relevant posts from the leader of your business.
Create a box with many options at the top of your Facebook page. Click one of them to create specific content, such as an offer or event.
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Ways To Optimize Your Facebook Page
Now that you know how do you make a page on Facebook , it’s time to take care of the ways to optimize your Page. Below we will suggest 5 ways to help maximize engagement so you can achieve your Facebook page marketing goals.
1. Like other pages
Connecting with those Pages relating to your industry (but not rivals) is also a way to grow the community. To follow other companies, do these steps below:
- Navigate to this Facebook page
- Click the three dots icon under the cover photo
- Click Like button
If you have two Facebook Business Pages or more, switch to sign in which account you want to use to like other Business Pages, and click “Submit” to finish. This is a way to get more Facebook like effects that you don’t should be removed.
2. Use your page to join the Facebook group
Groups on Facebook are the representative of a great chance to reach numerous users who love specific themes without spending money on ads.
Joining and posting to a relevant Group as your Facebook Page helps anyone curious about your post click through to your Business Page rather than your personal profile.
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3. Link the Facebook page to your website
You could attach a link to your Page on Facebook somewhere suitable on your website, such as at the bottom of your posts.
This way stimulates other bloggers or businesses to do a similar thing when cooperating.
4. Analyze insights regularly
Collecting data about how your followers are engaging with the post you upload and your Page becomes easy with “Facebook Page Insights”.
In the “Manage Page” item, click “Insights” to access it.
The major characteristic of Insights is allowing users to check the amount of everyone who has clicked on your website, address, CTA button, and phone number.
Facebook Analytics metrics are very important. This data is classified by demographic factors like gender, age, city, device, and country, making the content future tailoring process appropriate for your audience easier. In the Manage Page item, click Actions on Page to see this information.
5. Check your settings
Your Facebook Page settings help you gather a couple of good details about Page administration.
You also know these Pages and people who have followed your Page received your notifications, and so on.
On the “Manage Page”, click “Settings” to go to your “Settings” section.
FAQs
Can I make a free Facebook business account?
Sure, it’s free. You can easily create a Facebook business account to expand your audience and connect with various opportunities, such as linking an Instagram Shop and running Facebook ads.
Can I open a Facebook business page without a personal account?
The answer is no. To become a Facebook admin and create a Facebook business page, it is essential to have a personal Facebook profile.
Can I create a Facebook business account without a business?
In many instances, having a registered business is necessary to set up a Facebook business account. However, certain banks may provide specialized accounts for self-employed individuals or those operating under a trade name.
How to deactivate a Facebook business account?
To remove Business Manager:
- Open Business settings.
- Tap Business info.
- Tap Permanently delete business, and follow the onscreen instructions.
For security reasons, your business will be in a pending deletion state for 24 hours. After this period, you won’t be able to reopen removed businesses.
Related articles:
– How to get verified on Facebook: Detailed guide and tips
– A thorough instruction on how to tag Facebook pages in 2022
Conclusion
In this article, Mid Man has shared with readers how to create a Facebook page with 7 extremely simple steps. Hopefully, the information above will help you in the process of building a quality Facebook page.