Facebook Analytics metrics are very important to users. Want a way to use your Facebook metrics? If you have a Facebook account. You want to use your Facebook metrics but do not know where to start. This post will give 5 essential Facebook Analytics for businesses should follow to grow fast. Read it now so as not to miss information when using Facebook.
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Why is analyzing your Facebook metrics important?
When using Facebook to market your business, it is important to have a good strategy. Facebook Insights would be a great choice for that. Therefore, you need to correctly analyze all your Facebook performance metrics.
Besides that, you should also dive into the key metrics you need to track to grow your business on Facebook. These help you avoid possible bad problems with this social media account.
Facebook Post Metrics
The Facebook Posts metric is the most important of the Facebook Analytics metrics. This metric helps you understand the reach of your content and how well it resonates with your audience. For your convenience, we have divided the factor Facebook Analytics into the following categories.
Engagement is one of the contents of Facebook Post Metrics. It can be expressed through factors such as comments, click-throughs, likes, and shares. You can easily track the engagement metrics on your Facebook Insights page under the “Posting” section. Engagement metrics are an important factor in determining the value of your content on social media. When your blog is interesting, it will be shown more in Facebook’s feed.
The Reach shows you the number of people who have viewed your content on Facebook. It will tell you about the size of your potential audience. If you are a new business, then ‘reach’ can be the most vital metric to assess your brand awareness. By analyzing your reach metrics, you will see which post of your account is getting more organic reach, and you will increase it.
The Impressions are an integral part of a Facebook Post Metrics. Impression metric is an excellent way to find out the virality of a post. Thereby, having more impressions on your posts can lead to having more conversion. So keep track of the posts that have substantial impressions and try to make more of such content in your social media.
When your fans are online
This section gives you information about your audience’s time online on Facebook throughout the week. You will find this content on top of the “Post” tab, under the Page Insights. And then you can publish your post on a day or week at a specific time. Besides, you can also show your most fans online for more reach and engagement.
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Facebook Page Metrics
Facebook page metrics are very important in Facebook Analytics. These metrics will show you the amount of traffic coming to your Facebook and it informs about the number of likes and followers on your Facebook page.
Like and follow
When someone likes your page, it gets followed automatically. However, they can unfollow it, then these people will be shown as your audience. To track these metrics about your page likes, go to the “Likes” section under the Page Insights. If you want to know track your page follows, you can go to the “Followers” section. You can see that increasing followers is a far better sign for your business than stagnant follower numbers.
Where to track them?
If you want to use social media as a medium for advertising, Facebook Analytics metrics are very important that you can not miss. You will get all the metrics related to your ad performance inside the Facebook ads manager. You should take a look at some of the most popular metrics that could be of great value to you.
Explain why you should measure page likes and followers?
As you can see, page likes and followers are not comparable to engagement metrics. However, as a new business page, it should give you a good idea of your audience reach and growth rate on Facebook. If you see your follower growth decreasing or not increasing month over month, then you should reconsider your promotional activities.
Facebook Audience Metrics
Facebook Audience metrics are part of the Facebook Analytics. They give you insight into age, gender, location, language, audiences and people you have reached. Please follow the details on this issue below.
If you are a brand that caters to locations around the world, your outreach strategy will not please everyone. It is best to choose a content localization strategy. You can consider using the Facebook audience targeting feature to show your post in the news feed of a specific segment of people based on their location and language on Facebook.
Age and gender
Currently, social networking platforms pay much attention to age and gender issues. It can be said that age and gender demographics are a great way to reduce your right audience. You can easily follow age and gender metrics on your Facebook Insights page under the “People” section. So you need to track your age and gender metrics, this will help you establish a more comprehensive content marketing strategy.
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Facebook Traffic Metrics
Facebook Traffic Metrics are a factor in Facebook Analytics metrics. This category shows you how much traffic is being directed to your website and Facebook page. Follow the content below for more useful information.
Facebook referral traffic
Facebook referral traffic metrics tell you about the amount of traffic coming to your website from your Facebook page. Google Analytics shows you all the data around your referral traffic.
To access this content, click on the “Acquisition” from the menu in Google analytics. Next, go to Social>Network Referrals. Here you will see the traffic your website is getting from all your social media networks. Find Facebook in it.
Facebook page traffic
This metric shows the amount of traffic to your Facebook profile page from various sources available on the internet, including the Facebook feed. To track Facebook page traffic, go to the “Page Views” section of Facebook Insights.
It shows you how many people have viewed your website, product or service and decided to stay longer by visiting your Facebook page.
Facebook Ad Metrics
Facebook Ad Metrics are very important to Facebook Analytics. Depending on your strategic goals as well as the audience you want to target, you can use them flexibly. Here are some details on the matter for your reference.
Where to track them?
If you want to have a suitable Facebook advertising strategy, then you need to invest more in Facebook Analytics. This is not as simple as you think, but you do not have to worry much, this content can help you. You just need to go to your account, you will get all the metrics related to your ad performance inside the Facebook ads manager.
CTR is the click-through rate. This metric shows you the percentage of people who reached your landing page after clicking through your ad. It is one of the most important metrics to gauge the effectiveness of your ad campaign. It gives you an overview of your ad’s performance in attracting users. A good CTR tells you that your ad has quality and also has a great relevance score.
CPC & CPM
Facebook Ads Manager gives you many billing options. The CPC metric tells you how much you’re paying when someone clicks on your ad, and the CPM shows you how much you’re paying per thousand impressions on your ad. Both CPC and CPM align with your goals to create better reach and brand awareness on Facebook. You can look at these two metrics to gauge your spending, instead of tracking your entire budget.
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Nowadays, Facebook Analytics metrics are more and more popular. Hopefully this post will give everyone a valuable reference about Facebook analytics. Mid-Man always wants to bring you a lot of useful knowledge about one of the most used social networks today, which is Facebook. Do not forget to follow our website to update the best and quality articles as soon as possible.