blankMay 12 2024

Author: MIDMAN


Do you know how to use Twitter for business? It can be a powerful tool for brand promotion activities when used effectively. Twitter is one of the most popular social media platforms with 238 million monetizable users logging into the app daily.

For businesses, it serves as an exceptional space for advertising and engaging with customers, holding the highest engagement rate compared to other platforms. So, how can we make the most of it? Let’s explore in this article!”

>>> Read more:  Buy a Twitter account with followers | Real, Active & Safe

How To Use Twitter For Business: A Beginner’s Guide

Create a Twitter account

Setting up your first account is easy. However, you may need to know these elements for strong fundamentals:

  • Profile picture: the profile photo you choose represents your presence online. Choose wisely because this image will appear everywhere on the platform. We suggest including the company’s logo to tie your branding together under one cohesive look.
  • Header photo: you can update it as frequently as you like, and its purpose is to give customers an at-a-glance look into what you are doing or what sets you apart from others in your industry.
  • Name: you should set your company name as the display name.
  • Bio: make sure your bio includes your website link so that if someone likes what they read, they have an opportunity to get more information about you or what you do online.
  • Pinned tweet: the first post people see when they visit your account. It’s optional and often used for an announcement such as an ongoing promotion, new arrivals, or sale.
How to use Twitter for business
Setting up your first Twitter account is easy

Learn Twitter terminology

If you’re still new to the platform, there are a few terms you need to know:

  • Hashtag: the # is placed in front of a text to let people know you’re referencing a particular category. It helps people stay connected through content around specific topics.
  • Mention: A mention can refer to any Tweet containing @ before another person’s username. It can let you know how people are feeling about your business.
  • Retweet: When you share another tweet, it is a retweet.
  • Quote tweet: a retweet with added comment.
  • Direct messages: are private communications that users’ accounts use. You might need to check your requests folder to find the messages from users you don’t follow. You can change this setting if you’d like to speak with your customers via DM!
  • Topics: content on Twitter is categorized under various headings or captions called topics. This categorization helps users navigate the sea of tweets and discover content more easily.

Get Verified on Twitter

Having a verified Twitter account will make your business much more trustworthy and therefore increase the likelihood that you’ll gain new customers.

how to use twitter for business
Having a Twitter verified account will make your business much more trustworthy

You must apply to verify it formally. For business accounts, verification is required but not difficult if you follow the instructions and fill out all necessary information correctly!

How To Use Twitter Effectively For Business Marketing

Establish a strategy

Before embarking on the journey of starting any Twitter business account, design social media goals for your company, like how do you want to grow your site’s traffic? Grow your loyal following?

how to use twitter in business
Let’s design a marketing strategy with a specific goal for the Twitter

In addition, it’s important to establish SMART (specific, measurable, achievable, relevant, and timely) goals to pinpoint where you want your brand to head next by making questions:

  • How much engagement rate do you want to increase month-over-month?
  • How much website traffic do you want to raise YOY?
  • How much do you want to grow your community?

Understand your audiences

How to use Twitter in business
Twitter is a great way to find out what people think about products, services, and industries

Twitter is a great way to find out what people think about products, services, and industries.

Use the Explore page feature to find out what topics are trending in your area and that relate to your business or project; from there, build your content suitably and attractively.

You could instantly see what people are saying about your products or services by searching for the product or company name.

Audit your account

Taking advantage of Twitter Analytics to review the success of your past Tweets, particularly focusing on how to use Twitter for business, will give you a good idea of what appeals to your followers and what kind of content they are most interested in.

How to use Twitter for a business
Twitter Analytics will give you a good idea of what appeals to your followers

Also, consider using a third-party tool to understand your followers, including locations (by country or city), top followers, age-range and gender breakdown, and their interests.

Promote the voice of your business

Creating a voice for your brand that is unique yet consistent with the values of your business will distinguish you from other rivals.

Are you a brand that tends to speak in an energetic tone, or perhaps one that takes a more relaxed approach? Is your target audience an older demographic who appreciates more formal language, or a younger generation who might prefer a more casual and newsworthy style?

Determining the answers to any or all of these questions will help you show your followers that you’re listening to their concerns and helping them in ways they were previously unaware of. 

>>> You may also like: How to get Twitter followers: A detailed guide and tips

How To Optimize A Twitter For Business Or Brand?

Skip all the lengthy theories; let’s come to some useful tips that we have compiled to help you here!

Optimize your profile

  • Set the company logo as your profile photo, and do not change it regularly.
  • Including your website link, brand keywords, and business brief in the bio section.
  • Select background photos that align with the company concept, key visual, or color palette.
how to use twitter for marketing your business
Publicize what people need to know about your business on Twitter profile

Form your community

  • Regularly update about your product, service, or feedback to gain attraction.
  • Interact with people by liking, commenting, or retweeting.
  • Follow accounts that are relevant to your company.

Produce interesting content

  • Create content that is suitable for your customer’s segment.
  • Upload product images, key visuals, or videos for variations.
  • Add some descriptions to your videos or pictures to provide detailed information about what you want to share.
How to use Twitter to promote your business
“Content is King”

>>> Read more: Buy Twitter Verified | How to Get Verified on Twitter?

Engage with your audiences

  • Don’t just tweet once a day; stay active by updating things regularly.
  • Short, interesting, and funny – things make your tweets more engaged.
  • Actively communicate with people through Twitter chat and encourage them to reply.
how to use twitter effectively for business
Remember always engage with your audiences

Set up a posting schedule and analyze results

  • Determine the time that your posts most likely get a high level of interaction. Research shows that posting from 16:00 to 18:00 is better for getting more retweets. However, 12:00 to 18:00 is the time you have the highest Click-Through Rate.
  • A three-time posting frequency a day will work best to get engagement (you can tweet more on some specific occasions).
  • Strategically schedule posts to increase your presence (use some Twitter Tools for scheduling posts).
How to use Twitter professionally
Map out a specific schedule for activity on Twitter.

Benefit from trending hashtags

  • Using trending hashtags to get more attention and followers.
  • Don’t use too many hashtags in one post; two or three is adequate.
  • Make use of available hashtags, relevant and common among your audience.
how to use twitter for my business
Use trending hashtags that can reach many people interested in the topic


How to create a twitter business account?

Tips for setting up a Twitter business account:

  1. Customize your profile with business hours and address.
  2. Use a company logo or personal photo as a profile picture.
  3. Choose a cover photo showcasing yourself, products, or services.
  4. Craft a bio that highlights your business and its value.
  5. Keep tweets public for promotion and verification.
  6. Include your business website and location.

Why you should use Twitter for business?

Benefits of Using Twitter for Business:

  • Gain deep insights into client interests through millions of daily tweets.
  • Build brand visibility with engaging content and consistent updates.
  • Seamlessly integrate customer support and receive real-time feedback.
  • Foster a loyal community by participating in relevant conversations.

Related articles:

How to remove followers on Twitter: Full explanation

How to change a Twitter username: methods and tips


And that’s the end of this article about how to use Twitter for business. We hope it’s been useful and that you’ll be able to use these tips to make the most of this platform for your company. 

If you have any questions or comments and would like to contact us, please feel free to reach out! Thank you for reading, Mid-Man is always happy to hear from our readers.

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