blankMay 12 2024

Author: MIDMAN


Have you ever wondered how to use Youtube analytics? You can use analytics to higher recognize your video and channel overall performance with key metrics and reports in YouTube Studio.

This article will show you how to use and analyze the data obtained from this tool. Keep on reading!

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How to use YouTube Analytics: Detailed guide

Using YouTube Analytics lets you understand how your content performs on the platform, your audience, and how viewers interact with your videos.

Here’s YouTube analytics guide:

Accessing YouTube Analytics

Log in to Your YouTube Account:

  • Open your web browser and go to YouTube.
  • Log in to your YouTube account.

Navigate to YouTube Studio:

  • Click on your profile picture in the top right corner.
  • Select “YouTube Studio
how to use youtube analytics
YouTube Studio

1.2 Access Analytics Section

Locate the Analytics Section:

  • In the YouTube Studio, find the left sidebar.
  • Click on “Analytics.”

Overview of Your Channel’s Performance

The “Overview” tab provides a snapshot of your channel’s performance, including views, watch time, and subscribers over a specific period.

Understanding Key Metrics

Watch Time:

🔶 Definition: Total minutes people spent watching your videos.

✅ Significance: Increasing watch time indicates higher engagement.

how to use youtube analytics
Watch time on your YouTube video

Average View Duration:

🔶 Definition: The average time viewers spend on individual videos.

✅ Significance: Higher average view duration suggests more engaging content.


🔶 Definition: Number of people who clicked on a video.

✅ Significance: Directly measures how well your strategies convert into views.

google analytics youtube
Unique Viewers


🔶 Definition: Number of times viewers rewatch specific video parts.

✅ Significance: Identifies popular content for planning related future videos.

Estimated Revenue:

🔶 Definition: Highlights the estimated ad revenue.

✅ Significance: Important for creators in the YouTube Partner Program.

 Other Numbers:

🔶 Definition: Various self-explanatory metrics measuring viewer interactions.

 ✅ Significance: Provides a comprehensive overview of viewer engagement.

how to use youtube analytics
Overview of viewer engagement

Observing Graphs and Charts

Analyze Trends:

Pay attention to graphs and charts to understand performance trends over time.

Customize Date Range and Export Data

Customize Date Range:

Use “Customize Date Range” to view data for specific periods.

Export Data:

 If needed, export data for sharing or analysis outside of YouTube.

how to use youtube analytics
Export Data

Understand Symbols for Performance Trends

 Up/Down Symbols:

  Symbols indicate performance trends – up for improvement, down for decline.

Optimize Based on Insights

 Content Optimization:

  • Utilize insights from YouTube Analytics to optimize your content for increased views and engagement.
  • By regularly using YouTube Analytics, you can shape a successful content strategy based on feedback and statistical data from your audience.
analytics on youtube
Content YouTube optimization

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How to access YouTube analytics?

Read it now so you do not miss out on helpful knowledge!

YouTube Analytics Desktop

You should use the desktop to do this work to get the most complete data. The steps to access YouTube analytics on these devices are as follows:

Step 1: Log in to YouTube.

Step 2: Click the profile icon and select “YouTube Studio”.

Step 3: You will see some precise metrics at the Channel Dashboard. To move more in-depth, click “Go To Channel Analytics”, or choose “Analytics” from the left-hand menu.

how to use youtube analytics
YouTube Revenue Analytics

Step 4: Switch between tabs like Overview, Engagement, Reach, Audience, and Revenue (if applicable) for specific data.

✅ Step 5: Use “Advanced Mode” for a detailed breakdown of channel analytics and video metrics.

Step 6: Choose parameters, click the arrow, and export the report as a .csv file or to Google Sheets.

In “Advanced Mode,” compare year-over-year channel growth, first 24-hour video performance, and individual video stats against overall channel metrics.

YouTube Analytics on Phone 

You must download the YouTube Studio app to access YouTube Analytics on mobile devices. Then follow these steps:

Step 1: Sign in to your YouTube Studio account.

Step 2: You will see some precise metrics on the primary dashboard. For extra details, faucet “See More”.

Step 3: Switch between Overview, Engagement, Reach, and Audience, depending on the information you want to get.

google analytics youtube
YouTube analytics on Mobile

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With the article on how to use YouTube analytics, you have learned about the importance of this tool in your video marketing campaigns. Besides, ways to analyze the data obtained from YouTube Analytics are provided to you.

Hopefully, the knowledge given in the article will help you achieve your goals. Mid-Man will answer any questions you have about how to analyse YouTube analytics and other social networks. Thank you for taking the time to read our article!

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