blankNovember 15 2023

Author: David Hayes


Have you ever wondered how to use Youtube analytics? You can use analytics to higher recognize your video and channel overall performance with key metrics and reports in YouTube Studio. Tracking YouTube analytics is vital for any YouTube advertising and marketing strategy. Find out the way to use your facts to develop your channel! This article will show you how to use and analyze the data obtained from this tool. Keep on reading!

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1. How to use YouTube Analytics: Detailed guide

Using YouTube Analytics lets you understand how your content performs on the platform, your audience, and how viewers interact with your videos. Here’s a step-by-step guide on how to use YouTube Analytics:

1.1 Accessing YouTube Analytics

Log in to Your YouTube Account:

  • Open your web browser and go to YouTube.
  • Log in to your YouTube account.

Navigate to YouTube Studio:

  • Click on your profile picture in the top right corner.
  • Select “YouTube Studio.”
how to use youtube analytics
YouTube Studio

1.2 Access Analytics Section

Locate the Analytics Section:

  • In the YouTube Studio, find the left sidebar.
  • Click on “Analytics.”

1.3 Overview of Your Channel’s Performance

The “Overview” tab provides a snapshot of your channel’s performance, including views, watch time, and subscribers over a specific period.

1.4 Understanding Key Metrics

Watch Time:

🔶 Definition: Total minutes people spent watching your videos.

✅ Significance: Increasing watch time indicates higher engagement.

how to use youtube analytics
Watch time on your YouTube video

Average View Duration:

🔶 Definition: The average time viewers spend on individual videos.

✅ Significance: Higher average view duration suggests more engaging content.


🔶 Definition: Number of people who clicked on a video.

✅ Significance: Directly measures how well your strategies convert into views.

google analytics youtube
Unique Viewers


🔶 Definition: Number of times viewers rewatch specific video parts.

✅ Significance: Identifies popular content for planning related future videos.

Estimated Revenue:

🔶 Definition: Highlights the estimated ad revenue.

✅ Significance: Important for creators in the YouTube Partner Program.

 Other Numbers:

🔶 Definition: Various self-explanatory metrics measuring viewer interactions.

 ✅ Significance: Provides a comprehensive overview of viewer engagement.

how to use youtube analytics
Overview of viewer engagement

1.5 Observing Graphs and Charts

Analyze Trends:

Pay attention to graphs and charts to understand performance trends over time.

1.6 Customize Date Range and Export Data

Customize Date Range:

Use “Customize Date Range” to view data for specific periods.

 Export Data:

 If needed, export data for sharing or analysis outside of YouTube.

how to use youtube analytics
Export Data

1.7 Understand Symbols for Performance Trends

 Up/Down Symbols:

  Symbols indicate performance trends – up for improvement, down for decline.

Optimize Based on Insights

 Content Optimization:

  • Utilize insights from YouTube Analytics to optimize your content for increased views and engagement.
  • By regularly using YouTube Analytics, you can shape a successful content strategy based on feedback and statistical data from your audience.
analytics on youtube
Content YouTube optimization

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2. Why need to analytics on YouTube?

Before diving into the matter, we must realize how vital your analytics is. The YouTube algorithm uses, like most other social networks, is unpredictable. The platform is also where the competition is fierce for creators. Anything you can do to optimize your channel’s performance will help its future growth. Through YouTube channel analytics, you can do:

  • Top-performing videos in phrases of views, watch time, target market, and engagement.
  • Content topics relevant to your target audience (tutorials, how-tos, vlogs, webinars).
  • How video details like thumbnail, name, and video duration affect your video performance.

Simply put, thanks to the detailed data obtained from YouTube Analytics, you can give your channel a detailed roadmap to execute your video marketing strategies.

how to use youtube analytics
Why need to use YouTube analytics?

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3. How to access YouTube analytics?

YouTube analytics offers a lot of value to creators on this social network. Before you may begin the use of YouTube Analytics to refine your channel strategy, you need to discern where to discover the data inside the first place. How to access this helpful tool? The following section will walk you through the steps to do it using both desktop and mobile phones. Read it now so you do not miss out on helpful knowledge!

3.1 YouTube Analytics Desktop

You should use the desktop to do this work to get the most complete data. The steps to access YouTube analytics on these devices are as follows:

Step 1: Log in to YouTube.

Step 2: Click the profile icon and select “YouTube Studio”.

Step 3: You will see some precise metrics at the Channel Dashboard. To move more in-depth, click “Go To Channel Analytics”, or choose “Analytics” from the left-hand menu.

how to use youtube analytics
YouTube Revenue Analytics

Step 4: Toggle between Overview, Engagement, Reach, Audience, and Revenue (if applicable) relying on the facts you are searching for. We will cross into greater elements on all of the metrics you could locate in every tab withinside the subsequent segment of this post.

Step 5: Select “Advanced Mode” withinside the upper-right nook for a greater specific breakdown of your channel analytics, in addition to metrics for individual videos.

Step 6: Select the parameters you want to download in “Advanced Mode”. Then, click on the downward pointing arrow. Select “Google Sheets” or a .csv report to make your report.

From “Advanced Mode”, you can also click on Compare To. This permits you to evaluate 12 months-over-12 months channel growth, first 24-hour video performance, and how person films carry out in opposition to your standard channel stats.

3.2 YouTube Analytics on Phone 

You must download the YouTube Studio app to access YouTube Analytics on mobile devices. Then follow these steps:

Step 1: Sign in to your YouTube Studio account.

Step 2: You will see some precise metrics on the primary dashboard. For extra details, faucet “See More”.

Step 3: Switch between Overview, Engagement, Reach, and Audience, depending on the information you want to get.

google analytics youtube
YouTube analytics on Mobile

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With the article on how to use YouTube analytics, you have learned about the importance of this tool in your video marketing campaigns. Besides, ways to analyze the data obtained from YouTube Analytics are provided to you. Hopefully, the knowledge given in the article will help you achieve your goals. Mid-Man will answer any questions you have about how to analyse YouTube analytics and other social networks. Thank you for taking the time to read our article!

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