advertising on tiktok

TikTok is a platform that many people are using. The larger the number of users, the more people you can reach. However, this is also a drawback because it is unlikely that your video has appeared on their newsfeed. So to promote the product better, people will run ads to make the video appear more often. Let’s find TikTok advertising in this article.

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Why Is In-Feed Ads Necessary?

In-feed ads are videos that appear interspersed with trending videos that appear in your newsletter. These videos are often highly creative, depending on the content or intent that the brand wants to convey. 

Usually, these videos are about 9-15 seconds long and have action buttons around the page. 

In-feed ads have the same format as a regular video that appears on the newsfeed. So users will easily skip the video if your ad is not good and attractive enough for them. 

And because of the format, brands and users can still interact by leaving comments on the video. In addition, the highlight of in-feed ads is the action button that helps the buyer go to the purchase page immediately.

In-feed Ads will appear interlaced with the user’s feed. So it will be difficult for users to distinguish between an advertisement and just a creative video on Tik Tok. 

Usually, customers will get annoyed and often skip videos if they are labeled with advertising. Therefore, In-feed ads are considered an effective tool to reach customers in the most natural way.

For your in-feed ads to be effective, you need to invest in content so that viewers don’t find out they’re watching your ads. There are two ways to make content naturally

The first is information that shows the value of the product and it is helpful to the users, and the second way is to identify and set up the right audience so that the ads appear in the feed most naturally and appropriately.

If on Facebook or other social networking platforms, you need to follow to see the post actively., On TikTok, users are getting used to seeing and watching videos of strangers. So you will have more chances to talk about a particular product even when using a different TikTok.

When you harmonize the two elements of the content of the ads and the level of relevance to the user, the in-feed ads will be most effective. 

A good in-feed ad will retain users for a long time and increase the conversion rate to the sales page. Moreover, the cost for in-feed ads on TikTok is not too high, suitable for you to invest in content once and use it for a long time.

TikTok advertising
Why Is In-Feed Ads Necessary?

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TikTok App on Shopify

Advertising on TikTok has expanded, and you can connect using Shopify. This app allows you to create video ads, track results, and manage your orders in TikTok Shopify. Shopify is a free-to-use app, and it will enable you to install the TikTok pixel with just a few simple taps.

The cool thing is that you can quickly and easily make high-converting markup ads right within the Shopify app. With the unique video maker, you can import product images, and the app will create a variety of high-quality videos for you in just a few minutes.

The unique feature when you use TikTok Shopify is getting a free credit for your first campaign. You can even get up to $300 in ad credits after reviewing and confirming your account if you do well.

How To Create TikTok Ads On Shopify

titkok advertising
Create TikTok Ads On Shopify

Create TikTok Ads on Shopify

Creating Ads on Shopify is one of the useful ways to make money on TikTok. You can easily create TikTok Ads on Shopify with just a few simple steps.

Step 1: Install the app

First, go to Shopify’s app store, find and download the free TikTok app.

Step 2: Create TikTok for Business account

After the download is successful, the second step is to add TikTok to the business account. To have an ad manager account, you will need to enter some basic information about your business, such as name, location, and knowledge.

After that, please double-check to make sure that the information is correct. Remember to accept TikTok’s terms and policies to complete the business account registration process.

Step 3: Deploy TikTok pixel

It’s much easier to create a pixel through Shopify than to request it directly through TikTok. Just click on the create pixel button from the TikTok Shopify app, and the pixel has been successfully installed.

You can now track when people view your product pages, add to cart, and start the checkout process. It is great because you could follow how many new customers you get from in-feed ads. You also track how much the buyer spends on each purchase. You create targeted audiences based on pixel events.

Step 4: Add a payment method

The next step is to add your payment method and account. Remember that you can get $300 free on your first campaign once the account review goes through.

However, you’ll need to know how to budget for subsequent ads when you’re ready to spend more. So now is the time to build and launch your first campaign.

Step 5: Create videos with available tools

You will not need to worry if you have no experience in video production. With this tool of Shopify, you can easily create your ads with just a few available images.

First, select the product you want to promote. You can also add other images or videos to make the results more engaging. Then add advertising text that will include a headline and strong calls to action. TikTokers loves a good sale, so having an enticing offer like a discount can close the deal.

Step 6: Select the target audience

Choose gender and age targeting depending on the audience using the product you’re advertising. TikTok’s broad audience targeting works well because the algorithm does all the heavy lifting to find the perfect audience for you.

Any age in the gender targeting that you choose can be found on Tik Tok. You can also change your targeting choices based on behavior, which sets Tik Tok apart from other platforms.

Step 7: Choose an optimization event

When starting with a brand new TikTok account, optimizing page views or adding to the cart is possible. These actions are the database from which the pixel optimizes the campaign into the complete checkout.

Then, choose the date of the event. You have many options like running for a certain amount of time or letting it run continuously with no end date.

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Tips When Using TikTok Ads On Shopify

advertising on tiktok
Tips When Using TikTok Ads On Shopify

To make your TikTok ads effective, you can apply some of the following tips.

  • Using suitable video sizes is a top priority to keep your ads looking nice. The size of TikTok is 16:9, so if your image doesn’t fit this size, it needs to be adjusted.
  • The reasonable file size is less than 500 KB. The file size somewhat reflects the quality of the video. However, if the size is too big, it will affect the user interface’s load time and display quality. In addition, the resolution of the image should also be around 1200×628 pixels.
  • You also need to pay attention to the video length, which is fewer than 60 seconds. Because it is the maximum length of a quality Tik Tok clip. Since users can quickly skim your ad, be sure to make an excellent first impression.
  • The description and branding are also a part that you have to pay attention to. The brand name must appear so that users can easily remember it, but it should not exceed 40 characters. The description is for viewers to understand the product better so it must be quite impressive. The size should only be less than 100 characters to be able to display the fullest.

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Conclusion

In-feed ads are the most effective way, and many brands choose to use them on the TikTok platform. This type of advertising has many benefits and can quickly move customers to the purchase page and quickly. Hopefully, After reading our article, you might have understood more information about in-feed ads and can effectively apply them to your business with this article.

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