blankMay 12 2024

Author: MIDMAN


To promote the product better, people will run TikTok In-Feed Ads to make the video appear more often. TikTok is a platform that many people are using. The larger the number of users, the more people you can reach. However, this is also a drawback because it is unlikely that your video has appeared on their newsfeed. Let’s find TikTok advertising in this article.

7 Easy steps to create an TikTok in-feed ads on Shopify:

  • Install the app
  • Create TikTok for Business account
  • Deploy TikTok pixel
  • Add a payment method
  • Create videos with available tools
  • Select the target audience
  • Choose an optimization event

>>> Read more: TikTok accounts for sale | Buy TikTok accounts safely & cheap

Why Is TikTok in-feed ads Necessary?

In-feed ads are videos that appear interspersed with trending videos that appear in your newsletter. These videos are often highly creative, depending on the content or intent that the brand wants to convey. Usually, these videos are about 9-15 seconds long and have action buttons around the page. 

66% of users hold a positive perception of TikTok ads, with 52% finding them entertaining and exciting. Given users’ willingness to engage and their non-intrusive view of in-feed ads, advertisers enjoy a substantial advantage in reaching a receptive audience.

Benefis of TikTok In-feed ads:

Unique Features of In-Feed Ads:

  • Mimic regular newsfeed videos.
  • Interactive – viewers can comment and use action buttons.

Natural Display Capability:

  • Blends seamlessly into the feed, making it hard to differentiate between ads and regular content.
  • Natural interface facilitates organic customer reach.

Key to Effective In-Feed Ads:

  • Invest in content that doesn’t scream “advertisement.”
  • Provide value through useful information or natural product introductions.

Adaptation to TikTok Dynamics:

  • TikTok users are accustomed to exploring content from strangers.
  • Opportunity to effectively showcase products, even through different TikTok accounts.

Optimizing In-Feed Ads:

  • Blend content quality with user relevance.
  • Effectiveness hinges on the harmonization of these two elements.

Cost and Time Benefits:

  • In-Feed ads retain viewers, boosting conversion rates.
  • Reasonable costs, suitable for investing in content for long-term use.
are tiktok ads effective
Using TikTok in-feed ads helps you achieve your desired goals

>>> You may also like: How to start a TikTok talent management agency

Types of TikTok in-feed ads

Criteria Auction In-Feed Ads Reservation In-Feed Ads
Ad Process Real-time bidding, flexible placements Pre-booked, fixed placements, scheduled impressions
Ad Placement Control Algorithm-driven, dynamic pricing Specific placements, fixed impressions, more control
Benefits Flexible, responsive to market changes Ideal for time-sensitive campaigns, precise control
Budget Management Real-time budget setting and management through auctions Fixed budget, upfront control for cost management
Timing Sensitivity Flexible for quick adaptations Best for campaigns with

Tiktok in-feed ad specs

Unlock the full potential of In-Feed ads as they effortlessly blend into the native content tapestry of the For You Page. It’s pivotal to acquaint yourself with their specifications to safeguard the unhindered visibility of pivotal visual elements, steering clear of interference from TikTok’s user interface overlay.

Specifications Checklist for In-feed Video and Image Ads:

  • Duration: 5-16 seconds (Recommended: 15 seconds).
  • Dimensions: 16:9, 9:16, or 1:1.
  • Resolution: 1280px x 720px, 720px x 1280px, and 640px x 640px.
  • Supported File Types: .mov, .mp4, .3gp, .mpeg, or .avi for your ads.
  • File Size: Up to 500 MB.

By staying attuned to these specifications, your In-Feed ads seamlessly immerse themselves in the user experience, ensuring the unimpeded visibility of vital visual components.

tiktok in feed ad specs
TikTok in feed ad specs

>>> Read more: How To Sell TikTok Followers – 7 Best Sites (Quality & Cheap)

How do I create an TikTok in-feed ads on Shopify?

Creating Ads on Shopify is one of the useful ways to make money on TikTok. You can easily create TikTok Ads on Shopify with just a few simple steps.

#Step 1: Install the app

First, go to Shopify’s app store, find and download the free TikTok app.

how to ads in tiktok

#Step 2: Create TikTok for Business account

After the download is successful, the second step is to add TikTok to the business account. To have an ad manager account, you will need to enter some basic information about your business, such as name, location, and knowledge.

After that, please double-check to make sure that the information is correct. Remember to accept TikTok’s terms and policies to complete the business account registration process.

tiktok in feed ads
Easily convert a personal TikTok account to a business TikTok account

#Step 3: Deploy TikTok pixel

It’s much easier to create a pixel through Shopify than to request it directly through TikTok. Just click on the create pixel button from the TikTok Shopify app, and the pixel has been successfully installed.

You can now track when people view your product pages, add to cart, and start the checkout process. It is great because you could follow how many new customers you get from in-feed ads. You also track how much the buyer spends on each purchase. You create targeted audiences based on pixel events.

create in-feed ads with the tiktok ads manager

#Step 4: Add a payment method

The next step is to add your payment method and account. Remember that you can get $300 free on your first campaign once the account review goes through.

However, you’ll need to know how to budget for subsequent ads when you’re ready to spend more. So now is the time to build and launch your first campaign.

in feed video ads tiktok

#Step 5: Create videos with available tools

You will not need to worry if you have no experience in video production. With this tool of Shopify, you can easily create your ads with just a few available images.

First, select the product you want to promote. You can also add other images or videos to make the results more engaging. Then add advertising text that will include a headline and strong calls to action. TikTokers loves a good sale, so having an enticing offer like a discount can close the deal.

tiktok in feed video ads

#Step 6: Select the target audience

Choose gender and age targeting depending on the audience using the product you’re advertising. TikTok’s broad audience targeting works well because the algorithm does all the heavy lifting to find the perfect audience for you.

Any age in the gender targeting that you choose can be found on Tik Tok. You can also change your targeting choices based on behavior, which sets Tik Tok apart from other platforms.

#Step 7: Choose an optimization event

When starting with a brand new TikTok account, optimizing page views or adding to the cart is possible. These actions are the database from which the pixel optimizes the campaign into the complete checkout.

titkok advertising
Create TikTok Ads On Shopify

Then, choose the date of the event. You have many options like running for a certain amount of time or letting it run continuously with no end date.

>>> Read more: How To Sell Your TikTok Account – Expert Guidance

Essential Practices for Building Brands with TikTok In-Feed Ads

In the dynamic realm of TikTok, where creativity meets engagement, harnessing the power of In-Feed Ads is key to propelling your brand into the spotlight. Whether you’re a content creator or a business owner aspiring to build a compelling brand presence, adhere to these five essential practices to ensure your TikTok In-Feed Ads resonate and deliver impactful results.

Harmonize with Sound

Dive into TikTok’s vast Commercial Music Library, utilizing energizing tracks around 120bpm. Whether it’s a music track, voiced accompaniment with captions, or innovative audio effects, sound is pivotal in capturing attention, with 88% of users deeming it crucial to their TikTok experience.

tiktok in feed video ads

Vertical Vision

Embrace the vertical. Craft content with a 9:16 aspect ratio for a full-screen experience, boosting impressions by an impressive 60.5%. Seamless integration into the platform ensures a visually appealing journey for users.

Trend Integration

Ride the waves of TikTok trends, evolving every few days. By incorporating these trends into your creative material, your brand becomes part of the ongoing conversation, aligning content with current interests and earning favor with the TikTok algorithm.

tiktok in feed video ads

Influencer Collaboration

ave time and enhance reach by collaborating with TikTok influencers. Leveraging the TikTok Creator Marketplace streamlines content creation, tapping into influencer expertise and established follower bases.

TikTok In-Feed Ads

Test for Optimization

Utilize TikTok’s A/B testing tool to experiment with various tactics, creative elements, and target functions. Regular testing and optimization, supported by the platform’s multi-session measurement, are essential for staying ahead.

in feed video ads tiktok

Other tips to Optimize Your TikTok In-Feed Ads

  • Vertical Vogue: Opt for vertical recording for a visually appealing, full-screen experience without the need for screen rotation.
  • Trend Intelligence: Stay attuned to viral music, challenges, memes, and trending content to enhance brand relatability.
  • Branding Brilliance: Elevate brand visibility with stickers, filters, or effects that users can seamlessly incorporate, accompanied by a relevant hashtag or visual branding.
advertising on tiktok
Tips When Using TikTok Ads On Shopify


What is the cost of TikTok in-feed ads?

TikTok utilizes a metric known as CPM, or cost-per-mile, to bill for in-feed advertisements. CPM denotes the advertising cost per 1,000 views. The average CPM on this platform stands at $9.16 (as of November 2023). TikTok advertising rates begin at $0.50 CPM and $0.02 cost per click.

What is the maximum video duration allowed for TikTok in-feed ads?

In-feed advertisements on TikTok have a duration that ranges from 5 seconds to 60 seconds. However, it is often observed that shorter videos are more effective in swiftly capturing the attention of users.

Does TikTok’s In-feed Ads deliver effective results?

66% of users have a positive view of TikTok ads and 52% find them entertaining. Users’ campaign participation and the non-intrusive approach of In-feed Ads offer advertisers a significant advantage.

Related articles:

6 Easiest ways to login to TikTok account on your app

How does TikTok make money? | TikTok Business Model


TikTok In-Feed Ads are an incredibly effective way, and many brands choose to leverage them on the TikTok platform. Our article aims to enhance your understanding of in-feed ads, empowering you to seamlessly integrate them into your business strategy with the assistance of Mid-Man.

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